![]() Those two goals aren’t necessarily mutually exclusive, but they don’t play well together. There are two ways to do this: They can charge their customers more, and they can sign up more paying customers. Publishers that aggregate a large number of songwriters’ copyrights can still collect a fair amount of money, but individual songwriters aren’t so fortunate.)Ī second hurdle is that subscription services need to make more money so they can pay more royalties. But the lion’s share of the royalties paid by online music services goes to the labels, leaving music publishers and songwriters with a much smaller percentage. (Songwriters typically get much better splits from music publishers than recording artists get from the major labels. And while big-name acts such as Jay Z (born Shawn Carter) may be able to win better deals from the labels, their less famous colleagues don’t have that kind of leverage. It almost goes without saying that Tidal can’t rewrite artists’ contracts. He added that the major labels aren’t evil, they’re just “massively inefficient” in their approach to finding and marketing potential stars. “What’s stopping artists from getting paid on Spotify is not that Spotify is corporate owned, it’s that the artists have bad contracts with the labels,” said Aram Sinnreich, an author and music-industry analyst. Online radio service Pandora, meanwhile, has paid about 50%, including more than $1 billion over the past three years. Subscription services such as Spotify pay roughly 70% of their gross revenue to copyright owners Spotify says it alone has paid more than $2 billion in royalties since its launch in 2008. ![]() The main problem for recording artists isn’t that streaming services share too little of their subscription and advertising revenue. But Tidal will have a considerably harder time improving the lot of rank-and-file performers and songwriters who don’t have shares in the company. ![]() It may very well be better for Tidal’s A-list owners, whose ranks include Jay Z, Kanye West, Rihanna, Beyonce and Madonna. The platinum-selling recording artists behind the splashy relaunch of Tidal, a high-fidelity online music service, emphasized that it would be better for musicians than other streaming services have been - a thinly veiled reference to Spotify and Pandora, which offer unlimited amounts of ad-supported listening for free.
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